the assurance we need to keep our eyes focused on the right things. We dont feel as if people like golf any less than before but just find it harder to play as much as before. Can you ever remember it having as much of a "coolness" vibe as it has now? It's not just hats anymore - it's an entire golf lifestyle. The lifestyle is vibrant.
We have a full menu of icons to pick from like the shamrock and skull and bones designs. We saw a nice opening in the head cover market a few years ago. Todays consumer is definitely more into personal design and we wanted to make this available to our customers on their head covers. Golf is a younger game and I think the new stars are attracting a great new crop of aspiring players. Back 9 USA is Hydorn's dream coming to fruition - he's cracked the code on creating his very own golf lifestyle and bringing it to the masses. We felt like people were starting to tire of the manufacturers give swans candles coupon away covers and wanted to dress their bag up a little more. We also established some domestic production and partnered with the Woolrich Woolen Mill to make some really unique Made-in-USA wool slip on covers to go along with our engineered leather slip on covers. Just use coupon code PGA10 at checkout. Hydorn: Sometimes the most impactful things are right in front of your face the whole time.
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